A practical guide to your next chapter

Your manuscript is finished.
Your next chapter starts here.

Meet The Indie Author Playbook: a practical path from finished manuscript to published, promoted, and selling. Turn the moving parts of a book launch into checklists, templates, and a plan you can actually follow.

Less guesswork. More forward motion.

Indie Author Lab hero

The Indie Author Playbook

A practical self-publishing business in a box.

01

Our promise to authors

Experience, not hype.
Built around real publishing lessons.

Tools, not just theory.
Practical resources for the work ahead.

Honest marketing.
No sales guarantees or review incentives.

Inside the playbook

Write the book.
Build the launch.
Repeat what works.

One connected system for the decisions, deadlines, and reader relationships that come after “The End.” Start where you are; keep the tools for your next release.

The approach

A guide you read with a worksheet open beside it.

A field-ready companion for publishing decisions, reader teams, launch campaigns, and what comes after release.

01

Get publication-ready

Work through editing stages, beta readers, and proofing. Make informed KDP, ISBN, formatting, and royalty decisions with walkthroughs and checklists.

02

Give your launch a calendar

Map 90-, 60-, 30-, 14-, and 7-day milestones. Plan launch content with a 30-day calendar, hooks, captions, and newsletter templates.

03

Build a team that knows the plan

Organize ARC applications, approval emails, distribution, and feedback. Set street-team expectations with recruitment forms and engagement trackers.

04

Help readers find you—and keep learning

Research keywords and categories, refine your book description, and track sales and campaigns. Turn your release review into a repeatable backlist plan.

Our editorial standard: reference official publishing policies, verify technical details before release, and explain honest reviews, free-copy disclosures, and why review incentives are off limits.

The flagship guide

The Indie Author Playbook

A practical publishing system for the stretch between a finished manuscript and a book in readers’ hands—bringing publishing, promotion, reader teams, launch planning, and discovery into one clear path.

Browse available resources

Your next chapter

Make room for the launch.
Not the overwhelm.

You’ve done the writing. Find the resources to bring your book into the world with a clearer plan.

Visit the resource shop